This advertisement is for the Nike fuel band. the advertisement does a good job targeting both its expected audience and unknown audience The way that it does this is by the words “Life is a sport.Make it count”. these words are meant to target people who may be slightly overweight and those who are not in shape. The words life is a sport is meant to boost their moral about their lifestyle and how hard life is. it calling them an athlete because of the difficulties of life. its meant to make them feel good about themselves and feel like the product is meant for them. The expected audience are joggers and other like them. They typically don't have time to work out nor can they afford it so this band is meant to track their hard work for them. This advertisement may also spark the idea for those who don't workout or exercise regularly if not at all start, and a product to help them do it is shown to them to make them want to workout. This advertisement does a good job at targeting their audiences.
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